Billing and Insurance-Related Expenses: A Clear Path to Revenue Deterioration

Administrative health care costs are extraordinary in the United States. Although heated debates continue about their causes and benefits, practice communication with health insurance plans seems to be responsible for a material amount of physicians’ administrative expenses.

Physicians and their staff have long expressed frustration with the time they spend interacting with health plans. Until recently, however, little information existed about the magnitude of these interactions. In What Does It Cost Physician Practices To Interact With Health Insurance Plans? (2009) L.P. Casalino et al conducted a national survey with physicians and practice administrators. The findings are shocking.

Revenue Deterioration

When time is converted to dollars, the authors estimate that the national cost to practices just from interactions with health plans is at least $23 billion to $31 billion each year. Furthermore, physicians reported spending three hours weekly interacting with plans while nursing and clerical staff spent materially more time.

Casalino et al estimate that medical practices spent an average of $68,274 per physician per year interacting with health plans.  The median value was $51,043. Shockingly, primary care practices spent $64,859 annually per physician. This is roughly one third of the income plus benefits of the average primary care physician!

Today, health plans proclaim that they have reduced the administrative burden they place on physicians. However, Casilino’s paper strongly suggests the contrary. Physicians continue to be dissatisfied with this burden. For example, (1) the average physician reports spending nearly three weeks per year on these interactions; (2) the nursing staff spends twenty three weeks per physician per year; and (3) clerical staff spends forty four weeks. Ironically with the emergence of electronic health records which were designed to improve administrative obstacles in the spirit of increased efficiency, the average physician is dedicating only two hours per week to providing quality data to health plans or to reviewing quality data for the practice.

Billing and administrative costs are no less onerous than time spent with insurance companies on the phone. California spends $167 billion on health care each year. Administrative costs account for approximately twenty-five percent of this sum or slightly over $42 billion per annum. While little was known about billing and insurance-related (“BIR”) costs until recently, James G. Kahn, et al. estimate in their paper, The Cost of Health Insurance Administration in California: Estimates for Insurers, Physicians, and Hospitals (2005), that physician offices spend a staggering 27 percent and 14 percent of revenue on administrative and BIR functions, respectively. Simply, this is grossly inefficient.

Billing and Insurance Functions Graph

As practices attempt to improve reporting coupled with an emphasis on measuring outcomes, the administrative costs, unfortunately, will only increase. While the thirst for more statistics will increase providers’ knowledge and ostensibly improve the ability to measure a wide variety of data points, the reality is that administrative burdens are increasing – not decreasing.

These findings are a grave concern for our health care system. The estimated $31 billion cost to physician practices for time spent with health plans is more than twice the GDP of Jamaica while the $23 billion that California spends on billing and insurance-related costs is roughly twice the GDP of Iceland. As legislative change – such as the migration of ICD-10 – continues to add complexity to our system, it is imperative that physicians take a more proactive approach to their revenue and cost structures.

For more information call Ken Alston at 949.250.0011 ext 233 or visit our website www.medvisioninc.com

A Tip for Growth: Treat Your Patients as Customers

According to a recent survey by heathcare recruiting form Jaskin & Coker, physicians are now delaying retirement due to the recent recession. A Survey of 522 physicians revealed that 52% were changing thier retirement dates. Within this group, sevently percent said they planned to work longer in order to compensate for the deterioration of their investment porfolios.

This trend underscores the importance of patient retention. For most companies, customer retention and loyalty are paramount to increasing revenue and generating a higher return-on-investment. THe general consensus is that retention and loyalty programs are cheaper than other intiatives to acquire new customers. Fredierick F Reinchheld, a fellow of management consultancy Bain & Company  and +consultant whom The Economist magazine describes as the “the high preist of the loyalty cult,” states the following:

The best predictor of top-line growth can usually be captured in a single survey question: Would you recommend this company to a friend? Surprisingly, the most effective question wasn’t about customer satisfaction or even loyalty per se. In most of the industries studied, the percentage of customers enthusiastic enough about a company to refer it to a frined or colleague directly correlated with growth rate among cempetitors.

So should medical practices employ successful strategies from other industies? Absolutely! And the reality is that they will have to in order to compete in the future. Our nation’s pateint  population is shifting while stablility and permanence of recent legislative changes are tenous. As a result, the need for a steady influx of new patients is critical to a practice’s survival.

Studies show that approximately sevently percent of patients leave thier physicians becuase of a perceived attitude of indifference. This does not mean that explicit rudemess was involved but rather the fdeeling of being ignored or rushed. Astute providers know that they cannot take their patient population for granted. The following are just a few examples of ways in which physicians can retain patients and hopefully, attract referrals.

  1. The Office as a First Impression. Is the office clean? Is it cluttered? is the staff dressed appropriately?
  2. Stay on Schedule. People dislike having to wait to see thier doctor.
  3. Treat Patients and Family Mebers with Respect. While ths seems pbvious, recent data suggest that the mentality of “Physician as GOd” alientates patients.
  4. Listen to Patients and Answer their Questions. Take the extra time to really focus on what your patients are saying. Many just want thier fears assuaged.
  5. Use Patient Satisfaction Surveys to Identify not only Flaws but Successes as well.

Behavioral science applied with empathy and sound bsuiness fundamentals can improve your servie delivery. Simply, it can change the impressionals that your patients remember, refer back to, and pass on to future customers.

For more information call Ken Alston at MedVision, (714) 258-0011 ext 233

The Debt Crisis & Your Practice

 

The August 2011 debt limit agreement averted a U.S. default. It did little, however, to address the intermediate to long-term outlook for Medicare. While the debt compromise does not impose any immediate cuts in Medicare spending, Congress must devise a plan by the end of 2011 to reduce the deficit by $1.5 trillion over the next ten years. If they are unable to come to a resolution, the debt reduction plan will require the federal government to impose a two-percent reduction in payments to Medicare providers starting in 2013.

Doctors are already facing a bigger issue. On January 1, 2012, there is anexpected 29.5 percent pay cut unless Congress acts decisively. Simply, lawmakers passed the buck this August. Medicare will now be front and center later this year when the 2012 election campaign gets under full swing. This is not good news. Already a polarizing issue, Medicare will now be even more politicized.

Cuts of any size or an increase in age eligibility (65 to 67; a three percent change) will undoubtedly harm patients by affecting their access to quality of care. Providers are already increasingly opting out or limiting their number of Medicare patients. According to a recent AMA study, 17 percent of doctors already say they restrict the number of Medicare patients largely because of low reimbursement. This same study found that further pay cuts perhaps will force many doctors out of Medicare entirely. This is ominous for patients, doctors, and our health system in general. And it appears that these Medicare reductions do not work in concert with the Affordable Care Act of last year, which was intended to lower costs but produce better medical outcomes.

David Cutler of Harvard alarmingly discovered that cuts to Medicare have traditionally correlated with cost-shifting to the private sector. In short, providers attempt to transfer these costs to other payers, which translate to

 For more information call MedVision at 714.258.0011 x 233

higher expenses for insurance companies. As a result, these cost increases result in higher premiums for employers who are then forced to reduce the level of benefits to their employees. This leads to inferior care and medical outcomes thus driving up healthcare costs. As it stands today, it is uncertain how these proposed cuts would affect correlative legislative changes (electronic health records and e-prescribing for example) and their respective incentives.

Understanding Industry Trends

By Ken Alston, MedVision www.medvisioninc.com

MedVision will be presenting to the Los Angeles Medical Association on May 12, 2011 at the Olympic Collection Banquet Center. Come find out if a merger is right for your practice, Medvision program.

Measuring Your Practice’s Performance

By Ken Alston, MedVision  www.medvisioninc.com

For many medical practices, the idea of spending hours analyzing revenue, profitability, and accounts receivable trends is not high on the list of priorities. Nevertheless, as we are living in an environment of decreasing reimbursement and confusing new reforms, this is exactly what medical practices should do in order to optimize their revenue. When it comes to measuring performance, medical practices have fared poorly compared to other private enterprises. The reason? A lack of resources, time, and importantly, readily-available benchmarks. It is critical, however, that physicians employ a set of quantifiable performance indicators in order to better understand their practice. If indicators are to be successful, they must be easily definable and measurable. For example, “generating more new patients” is inadequate unless your staff monitors this on a monthly, quarterly, or yearly basis and distinguishes existing patients from new patients. “To be the most trusted cardiologist in Los Angeles” is flawed because there is no way to measure the practice’s trustworthiness relative to competition.

 A practice, therefore, must define a set of parameters it will use in order to assess its current financial or operational situation. If an oncologist’s collections ratio (as defined by collections divided by charges) is 35% for the last fiscal year and the national benchmark for this specialty is 45%, the team must launch a strategy to capture more revenue through greater efficiency. Just this one specific goal will set the practice on a more positive trajectory, which should lead to thoughtful questions such as (1) Are our contracts inferior to my competitors? Am I being reimbursed below Medicare? (2) Is my billing company capturing all of my charges and are my bills being submitted in a timely manner? (3) Are my collectors exhausting their resources to collect monies and are they utilizing appeals? (4) Are certain procedures worth the effort in terms of time versus reimbursement?

 It is important, however, to employ more than one goal or indicator. Using merely one will only address one particular issue. Goals and their key indicators should work in concert. The practice should not be forced to choose between financial and operational initiatives but rather balance both simultaneously. Of course, the quantitative benefits of measuring performance are numerous, but one of the most important qualitative benefits is an increase in staff morale. The achievement of mutually agreed-upon practice goals builds a sense of pride and accomplishment with the team – resulting in less employee turnover. This – alone – saves the practice money.

For more information call MedVision.