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Distracted Doctoring? Smartphone and iPads in Medical Practice

March 29, 2012 By Leave a Comment
Distracted Doctors EMR Orange County, California

Life saving device? Or something much more complex? Time will tell.

I heard a very interesting radio piece about “distracted doctoring” on NPR the other day. My first thought was “are they trying to draft what is an obvious concern in motor vehicle operation and apply it to doctors?”

What I thought sounded true was when a proponent of mobile devices in healthcare said basically, and I paraphrase, “Doctors have always operated in a distracting environment and nobody said get rid of nurses” or words to that effect.

Another thought I had was “How many Doctor sites are ‘mobile device friendly?’. Things are changing so fast my guess is that not many are yet.

Electronic Medical Records pretty much guarantee that this is a reality that all Doctors and other medical professionals will have to confront in the very near future.

The complete article can be found here “Hospitals Guard Against Smartphones Distracting Doctors”

 

 

Filed Under: Web Development Tagged With: , , , , ,

Google’s New Update: Will It Help or Hurt You?

November 7, 2011 By Leave a Comment

Google’s latest update to their algorithm is geared towards delivering the most up-to-date and relevant searches particularly in areas where freshness matters like breaking news stories, recent events and trending topics.

If your site provides a digest of “industry news” to your clientele then you could definitely benefit here.

This update is based on a concept known as “query deserves freshness” which means that Google is assuming that you are looking for the very latest web postings on a given topic. The example used at Tech Crunch was a search for “Apple earnings”. Without a date modifier, like “Q4 2011″ Google would just assume that this is what you were looking for.

If your site is set up to allow you to publish on the fly using your own staff or your web services provider then you by publishing timely developments about your industry you can increase the likelihood that those posts or pages will rank for their given keyword terms.

If you have any additional questions about your own site and its ability to benefit from this new Google algorithm update or in fact anything regarding online marketing feel free to contact Open Interactive at 949-722-6119.

Link to complete article on Tech Crunch.

Filed Under: Online Marketing, Search Engine Optimization, Web Development Tagged With: , , , ,

Benchmarking Your Medical Practice

August 10, 2011 By Leave a Comment

Inspired by The Checklist Manifesto: How to Get Things Right by Atul Gawande the Advanced Planning for Doctors group has created their own quick benchmarking checklist for medical practices.

Is saving thousands of dollars or finding a world-class service provider worth 15 minutes?

It can be downloaded here Advanced-Planning-for-Doctors-Checklist-2011

Filed Under: Medical Practice Consulting

Benchmarking Your Company’s Web Site

August 1, 2011 By Leave a Comment

Online Marketing Orange CountyPerhaps you threw something up using FrontPage when the Internet broke in 1998. Maybe your cousin’s college friend gave you a killer deal. Even worse, maybe you spent tens of thousands of dollars on a beautiful new site and yet you don’t even come up when you search for your company by name. Maybe its time for a new web site, one that is modern, flexible and will serve your company’s needs for years to come.

First answer these questions. If you answer “No!” to 2 or more give us a call: 949-722-6119

  1. Do you have a program of monthly online marketing & Search Engine Optimization in place?
  2. Can your web site be easily updated on a daily, weekly or monthly basis?
  3. Does your web site reflect both the current state of your business AND where you’d like to your business to be in terms of market reach?

For a more complete idea of what we offer please visit our web site: www.open-interactive.com

Filed Under: Medical Practice Consulting, Search Engine Optimization, Web Development

Your Most Important New Hire: Your Web Site

June 6, 2011 By Leave a Comment

This is not a statement we make glibly: it can be backed up by data.

Analytics
Your web site can and should act as a sales person for your business 24 hours a day, 7 days a week for the foreseeable future. Monthly Performance Reviews are the standard for these new employees.

Market Your Business with Every Addition
We know Search Engine Optimization so you don’t have to. Keeping up with the latest developments in online marketing is a time consuming job: our job. Let us do what we do best so that you can concentrate on running your business. We will make sure that every addition we make to your site is in line with known current best practices.

Sales Cycle
If you have not formalized your sales cycle do so before you build your new site so that you have a very clear idea of how your site can and cannot help you complete the sale. Keep in mind that an informed site visitor is an ideal warm lead and is much more likely to become a client

FAQs
Turn your site in to a factotum for you business. Make sure that it answers all of the general questions about your product or service, the things that you hear yourself repeating ad nauseam to each new client.

Qualify Your Business Leads
Make sure that the info requests forms gather enough data for you to address the persons need clearly and efficiently on the very first follow up contact.

Add to your Master Marketing List
Your contact forms should be integrated in to your Master Marketing List so that each new contact becomes a part of your future marketing and advertising contact pool.

If these functions sound like attributes that YOU want your next new hire, your web site, to perform please contact us at 949-722-6119 and start the interview process!

Sean Sloan
sean@open-interactive.com
First published at www.open-interactive.com

 

Filed Under: Medical Practice Consulting, Online Marketing, Search Engine Optimization, Web Analytics, Web Development