Google’s latest update to their algorithm is geared towards delivering the most up-to-date and relevant searches particularly in areas where freshness matters like breaking news stories, recent events and trending topics.
If your site provides a digest of “industry news” to your clientele then you could definitely benefit here.
This update is based on a concept known as “query deserves freshness” which means that Google is assuming that you are looking for the very latest web postings on a given topic. The example used at Tech Crunch was a search for “Apple earnings”. Without a date modifier, like “Q4 2011″ Google would just assume that this is what you were looking for.
If your site is set up to allow you to publish on the fly using your own staff or your web services provider then you by publishing timely developments about your industry you can increase the likelihood that those posts or pages will rank for their given keyword terms.
If you have any additional questions about your own site and its ability to benefit from this new Google algorithm update or in fact anything regarding online marketing feel free to contact Open Interactive at 949-722-6119.
Link to complete article on Tech Crunch.
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